Media development seeks to support and promote a pluralistic,
editorially independent and financially sustainable media sector. An
independent media sector buttresses key governance goals such as voice,
accountability, and transparency -- not through dissemination of
messages about these issues, but through its very existence.
This handbook is the result of a multi-year effort, the first stage
of which 'Public Sentinel: News Media and Governance Reform'.
That book explored key issues surrounding the media and governance,
including: the ideal role of the media system in strengthening
democratic governance, the conditions under which media systems fulfill
their objectives, and the policy interventions most effective at
helping the news media live up to its democratic potential.
The second stage of this effort, presented here, is meant to bridge
the gap between theory and practice. A survey reveals that very few
governance advisors understand the concept of media development and how
such programs could play a key role in advancing good governance.
Ultimately, this handbook is designed for those who may be
interested in media development programs, but are unclear about the
whys, hows, and whens. It will introduce the fundamentals of media
development, provide ways to conceptualize and analyze the sector, and
help guide programming based on political economy analysis as well as
individual country context. It also includes ideas on monitoring and
evaluation of media development programs, plus links to further
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